Privacy Policy

Privacy Policy
Last updated: 29 September 2026

At E-Trade Global Pty Ltd (ABN 49 648 244 697), trading as Laundry Talk ("we," "us," or "our"), we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, disclose and manage your personal information when you visit our website, interact with us or purchase our laundry care products, in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Collection of Personal Information

We collect personal information to provide you with our products and services and to improve your experience with Laundry Talk. This information may include, but is not limited to:

Name
Contact details (email address, phone number and delivery address)
Payment information (processed securely by our payment providers)
Purchase history and subscription history
Communication and marketing preferences
Any other information you provide to us voluntarily

We collect this information when you:

Purchase products or subscriptions from our website
Sign up for our email or SMS newsletter
Contact us via email, our contact form or social media
Leave a product review
Participate in promotions, giveaways or surveys
Browse our website (through cookies and similar technologies)

Use of Personal Information

We use your personal information to:

Process, deliver and manage your orders and subscriptions
Communicate with you about your purchases and customer service enquiries
Personalise your experience on our website
Send you promotional emails, SMS messages, newsletters or special offers (where you have given consent)
Improve our products, services and website
Comply with our legal obligations

Disclosure of Personal Information

We will never sell, trade or rent your personal information to third parties. However, we may share your personal information with:

Service providers that help us operate our website, run our business or provide customer service (for example, Shopify, payment providers, Australia Post, Klaviyo and our review platforms)
Legal or regulatory bodies when required by law
Other entities in connection with a business transaction, such as a merger or acquisition

Some of our service providers, such as Shopify, Klaviyo, Google, Meta and PayPal, may store or process your information outside Australia, including in the United States. We take reasonable steps to ensure they handle your information in line with Australian privacy standards.

Security of Personal Information

We take reasonable steps to protect your personal information from misuse, loss and unauthorised access, use or disclosure. This includes the use of encryption and secure servers. We do not store your full card details. Payments are processed securely by our payment providers, including Shopify Payments, PayPal and Afterpay. We keep your personal information only for as long as it is needed for the purposes described in this policy or as required by law.

Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and improve our website. A cookie is a small text file stored on your device when you visit a website.

Cookies may be used to:

Recognise your device and remember your preferences
Understand how you use our website
Analyse traffic and user interactions to improve our services
Show you personalised advertisements

You can choose to accept or decline cookies. Most web browsers accept cookies automatically, but you can change your browser settings to decline them if you prefer. Please note that disabling cookies may affect your ability to use certain features of our website.

Third-Party Cookies

We use third-party service providers, such as Google Analytics, Google Ads, Meta (Facebook and Instagram), TikTok, Pinterest and Klaviyo, to help us understand how visitors use our website and to show ads based on your interests. These services may use cookies or similar technologies to collect information about your browsing activity across different websites.

For more information on how Google collects and processes data, you can review Google's Privacy Policy. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout, and manage your ad preferences through your Google, Meta, TikTok and Pinterest account settings.

Access to and Correction of Personal Information

You have the right to request access to the personal information we hold about you and to ask us to correct it if it is inaccurate, out of date or incomplete. To make a request, please contact us at hello@laundrytalk.com.au.

We will respond to your request within a reasonable time, usually within 30 days.

Opting Out of Marketing Communications

You can opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any of our emails, replying STOP to any of our SMS messages, or contacting us directly.

Mobile Terms of Service

Last updated: 29 September 2026

The Laundry Talk SMS service (the "Service") is operated by E-Trade Global Pty Ltd, trading as Laundry Talk ("Laundry Talk," "we" or "us"). By opting in to the Service, you agree to these Mobile Terms. We may change or discontinue the Service or any of its features at any time. If we update these Mobile Terms, the changes will take effect once posted on this page, and your continued use of the Service means you accept the updated terms.

By opting in to Laundry Talk's SMS service, you agree to receive recurring text messages from Laundry Talk to the mobile number you provided. Messages may include order and delivery updates, as well as promotional offers such as new launches, discounts and cart reminders.

You do not need to sign up to the Service to make a purchase, and your consent is not a condition of any purchase. Participation is completely voluntary.

We do not charge for the Service, however standard message rates from your mobile provider may apply. Message frequency varies.

You can opt out at any time by replying STOP to any message or clicking the unsubscribe link in any text message. You'll receive a one-time confirmation that you've been unsubscribed, and no further marketing messages will be sent, in line with the Spam Act 2003 (Cth).

For help with the Service, reply HELP to any message or email hello@laundrytalk.com.au.

We may change the phone number or sender ID we use to operate the Service at any time. If you change your mobile number, you will need to sign up again with your new number.

Mobile network providers are not responsible for delayed or undelivered messages. To the extent permitted by law, including the Australian Consumer Law, we are not liable for failed, delayed or misdirected delivery of messages, or any errors in the information sent through the Service.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page with an updated date, and will take effect once posted.

Contact Us

If you have any questions or concerns about this Privacy Policy, or wish to make a complaint about how we've handled your personal information, please contact us
hello@laundrytalk.com.au.

We are committed to addressing your concerns and will aim to resolve any complaint within 30 days. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.