About
THE SPIN CYCLE
Was a joke in aisle 7. Now we have an ABN.
Think about it, what’s the first thing you do when you buy laundry products? You smell them. That one simple moment sparked a big idea. What if laundry wasn’t just about clean clothes, but unforgettable scent? That’s how Laundry Talk was born.
We were tired of bland supermarket options and one-note detergents that left clothes smelling like chemicals or generic florals. So, we set out to create something better. A product that elevates your everyday laundry experience through scent, without compromising on performance or fabric care.
Also who decided that laundry had to smell the way it did and why are we all just going with it?
OUr Why
It all started in the lead-up to our wedding, a time when we were building our home together, aisle by aisle. But when we reached the laundry section, everything smelled the same. Even the ones claiming to be “perfumed” all carried the same generic scent and chemically.
We turned to designer options, but they were lightly fragranced, didn’t clean well, and came with an eye-watering price tag. So we asked ourselves: why hasn’t anyone elevated laundry?
That question became the start of a 15-month journey filled with research, testing, late nights, delays, and breakthrough after breakthrough. What we’ve created isn’t just a product, it’s a shift in perspective. Laundry Talk is the answer to a forgotten category, one that finally blends fragrance, design, and performance into something genuinely special.
Crafted in Australia with the support of industry-leading chemists and scented using blends from globally recognised perfume houses, our formulas are designed to care deeply for both fabric and senses.
Our detergent is a powerful performer, cutting through dirt while remaining gentle on garments. Our softener is less of a traditional softener and more of a fragrance booster, leaving clothes, bedding, and towels smelling as if they’ve been bathed in fine perfume.
And yes, we made sure it looks as good as it performs. Housed in sleek, minimalist aluminium bottles that are fully recyclable, our products are vegan, cruelty-free, and free from bleaches, phosphates, parabens, and optical brighteners.
Our Mission
Our mission is to transform the way people experience laundry - turning it from a repetitive, often overlooked task into a luxurious, scent-driven ritual that brings a sense of joy, calm, and care into the everyday.
We believe that even the most ordinary moments deserve intention. Laundry should be more than a chore, it should be something you look forward to. From the moment you open the bottle to the way your clothes smell days later, Laundry Talk is designed to make you feel something.
Our Vision
We’re here to redefine the global laundry category, starting from Australia and reaching homes and retail spaces around the world. Laundry Talk is more than a product; it’s the beginning of a new standard in fabric care, where scent, performance, design, and experience come first.
The Breakthrough Moment
2024
Our first ever sample trial, mid 2024. After months of rejections, high MOQs, and labs telling us it couldn’t be done, we finally had something in front of us.
It wasn’t perfect. Far from it. But it was ours. And it marked the beginning of countless trials, failures, and breakthroughs that brought Laundry Talk to life.
From Concept to Creation
2025
This was a huge moment for us.
After 15 months of R&D, failed samples, cash flow stress, and pushing through every setback, production officially began in July 2025.
We’ve created what we truly believe are Australia’s best-smelling laundry care products.
This photo marks Day One of it all becoming real.
And we’re only just getting started.