Please Welcome, A New Era of Laundry.

We're building more than a brand.
We're building a culture around the most overlooked ritual in the home.

Here’s what we’re manifesting — loud and proud.

We’re building every laundry product imaginable (and a few that don’t exist yet)

We’re not stopping at detergent and softener.
We’re working on:

• In-wash scent boosters 
• Crease-release and anti-static sprays that also act as perfume for your fabrics
• Delicate washes for cashmere, wool and silks
• Dryer sheets in our signature scents.
• Niche-inspired detergents that smell like baked goods, holiday nostalgia, or your favourite designer fragrance.
• Holiday editions to wash your cosy jumpers, stockings and table linens in seasonal scents.
• Investing in R&D to make what we already do, even better.

We’re serious about creating scents for every season, occasion, and personality. Whether you’re a warm vanilla person or a spicy saffron lover — we’ve got something coming for you.

We're turning the laundromat into a vibe - the Laundry Talk Lounge

Forget coin slots and bleach fumes.

We’re building a space that’s part laundromat, part lifestyle hub. A place that feels good the second you walk in.

Imagine this:

• Scent bars where you can test, blend, and match your laundry fragrance to your mood. Think Mix & Match  Caramel Detergent + Softener Vanilla Bean = MHMM 
• Melbourne-level coffee (because this is our city, and we don’t mess around with coffee) That said Coffee scented detergent or neh?!?
• Co-working booths so you can tick off tasks while your cycle spins.
• Ironing stations, for when you’re racing to work and forgot to prep your shirt (but still need that coffee hit)
• Free wash days and late-night hours so your routine works around your life.

Drop in after pilates class for a matcha, steam your shirt, hit your fave spritz, and head out ready to own the day. This place is going to be sick, sorry can’t tell you all our plans.

We want to collaborate, not compete.

We’re not gatekeeping great laundry. We want to co-create it.

We’re manifesting:

• Collabs with fashion houses and lifestyle brands.
• In-store scent partnerships with boutique hotels and Airbnb hosts
• Fragrance design partnerships with perfumers and interior stylists

We’re not just washing, we’re offering services that elevate how you care for what you wear.

Our future includes:

• Dry cleaning and delicate garment services
• Ironing and folding options
• Home pick-up and delivery for premium fabric care
• Wash-and-scent subscription services. 

Anyways that's all we're saying for now, just sick back and enjoy the show.